EASY TO SPEAK, SPELL & REMEMBER
SHOULD BE DISTINCTIVE & SHOULD NOT HAVE DECEPTIVE / TRICKY SIMILARITY
SHOULD NOT BE DESCRIPTIVE (Such as Indicating characteristics of products or services that are being offered)
SHOULD NOT CONTAIN GEOGRAPHICAL NAME (Such as words in common use to designate a locality, country etc)
SHOULD NOT CONTAIN ANY WORDS THAT DESCRIBE THE QUALITY OF PRODUCT OR SERVICES (Such as best, perfect, super etc)
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